Blogging is a new evolution that many are using in many ways, shapes, and forms. Music junkies, sports buffs, and cooking experts are just a few of the people who help push the blog industry daily. While the blog industry continues to grow the world of SEO has to find a new way to attract people to clicking and trusting links that they embed within their blogs. Today, the discussion will involve the improvement of the average blogger and how images can create more of a value for the links being provided.
Images have become so powerful when attached with links and blog posts that Zuckerberg has now changed the layout and design of Facebook to be more picture focused. Like its partner Instagram it notices the power of photos and how they play a big role in the ability for fans and customers to touch and search for different things that may happen with the company.
There are millions of photos uploaded to the various social networks daily, and it is now time to use them in order to increase interest in the things being discussed. This is why companies such as Flikr and Pinterest are so amazing because their entire format and display relies on their pictures to tell the story more than the words. From the newer picture companies such as Instagram it is being realized how important pictures are to the average consumer.
The great thing about images is that they tell a story. Consumers want to hear the story of how something is formed or how something is designed. This pulls the visitors in closer, and they can begin to grow a greater insight to what may be going on with the post at the current moment.
Images are becoming the bread and butter for the SEO and link building industry. Don’t fall behind; start telling a story that will captivate the audience. This can all be done through images.
With great power comes great responsibility. As the SEO industry continues to grow at rapid rates there is great power being formed. Some people are well aware of what the industry can do for them, and others are still amazed by it all. There are a lot of things changing in the New Year, and this will shape and transform the SEO industry once again as the field moves forward.
Reputation matters. There is a certain identity that comes along with using the Internet. Everyone has a character or something they can call their own, and that is what most look for on the Internet. Those who are most valuable will have more of an impact with the things they share and all that they do. What this will mean for others is that they will have to begin to build a “buzz” or a form of reputation in the streets of page ranks and searches.
Many SEO organizations will have to push for relevancy. Moving with the times and the current events will be a helpful way of managing it all and not falling behind. With so many things changing in the content building and link building industry there has to be ways to adapt as things move along.
The trust of clicking links will have to increase as well. A lot of people who read these blogs don’t see the need to click and follow up after reading a blog or an article. A value has to be built in order for people to begin take it seriously. Other ideas such as adding a picture will help readers want to click and move forward with reading online content also.
A lot of great things are forming in order to help the SEO industry evolve and stay relevant in today’s day. More will come out of this industry, and the SEO field as anyone knows it will be unrecognizable in the next few years.
With the likes of Google bots, spiders and crawlers, pandas and penguins. If you had no experience of Orlando SEO you would be forgiven if you though the above sentence was out of some new fantasy film. SEO is no fantasy but the reality is, the above factors are what everyone’s talking about. SEO for the experienced journeyman is always exciting, trying to adhere to Google and its changing guidelines, while also trying to be one step in front of their tech boffins.
It all about what’s new, a new trend, new ways of creating buzzes, it’s the entrepreneurs paradise. But the basic elements of site structure, correct link building, correct off page work will always be there and fundamentally the same.
Keeping your ear to the ground, catching a sniff of the winds of Google change as it unleashes another one of its multiple changes, are all in a day’s work. The need for a good Orlando SEO Agency is probably at its highest as more and more companies look to the internet to do their business. With more and more of us using tablets or our smart phones to purchase items over the net, the facts below are staggering.
Did you know that the booming internet sales will put around 5,000 well known high street stores out of business forcing them to close and cost around 50,000 jobs?
Did you know that there has been a 20 percent increase in the number of consumers shopping online?
The proof of this is that Closures and redundancies have started occurring this March
Boxing Day sales set a new British record for the record levels of online shoppers.
There is an obvious need for Florida SEO Services and any business (serious business) looking to make money and profit needs to be aware that SEO is a must. I love walking down the street as many others do browsing the shop windows , but I can help feel that this is slowly departing society , and the browsing we will be doing will steadily become online.
Ouch!! Was the reply from most of the uk seo agency after panda and penguin rolled out. It was a monumental statement from Google as it drew in the reins on poor quality content, low quality back links and poorly optimized web sites. Only the smart thinking and well prepared uk seo agency would have been ready for such changes.
As Panda and penguin rolled out like a grade 5 hurricane on the World Wide Web it left an array of damaged internet based business on all sides lifeless and without any sense of direction. Many people would have woken to see nothing remaining of their visibility in the search engines, the years of hard work, the years of overtime, the place where they once started to where they were, wiped out in a flash. It’s like going to sleep in your bed in your home full of comforts , the years of building and creating from a house to your home , then waking up to find no structure around you , no walls , no kitchen , no toilet , just the single standing bed sitting on the concrete foundation that was there when you started building your home.
Imagine the disbelief when you look around and see other business’s flourishing and still in working order, yet yours is but dead in the water. The reason is that some Seo agencies future proofed their work and prepared for whatever Google threw at them, this was the uk seo agency that you should have partnered with.
When choosing a uk seo agency to partner with make sure you check out a few points….
The above is obviously just a guide and is not set in stone for what you have to do…. But would you agree that they are pretty good pointers and would help instil you with some confidence when you are looking to select the very best uk seo company to drive your web campaign to the top positions.
First, a blog is either a personal or business platform in which to engage with other’s who are like minded or interested in your product. There is a lot that should be considered when starting a blog and writing content. Before signing up for a blog here are some things to take into account:
· What is your goal for a blog? Is it only to write out thoughts like an “open journal” to reach out with your opinion?
· Do you want to make money with a blog?
· How much time do you have to devote to it?
· Will it be about one subject area or more?
The quickest way to find answers to these questions is to take an hour of your time and sit down with a pen and blank page. Place a circle in the middle with your name in it. Set the clock for 5 minutes and branch off little circle with one or two subjects words that interest you the most. This is great way for setting up a content strategy. When it comes to keeping a blog, a person must be devoted to at least 3 blog posts a week, which means knowing the content you want to write about.
Why are there so many blogs out there? The answer is simple. Online is now the number one place to sell products and promote a business. There are both personal and business blogs these blogs provide search engines with keywords to index webpages that can later be pulled up when a person is searching for a type of product or subject.
If you wish for your blog to make money, you must come up with a content marketing plan. Will the blog you create sell only your products or will you sign up for affiliate programs and sell products from a major online company like eBay or Amazon. Most the time a company will not accept your blog as an affiliate if the content written on it is not relevant to their products.
For instance, signing up for an affiliate program through Coupon, Inc. when your blog content has nothing to do with food, buying food, or cooking food. They want bloggers who are appropriate to their industry. When creating a blog decide right away if you want to make money through a particular company as an affiliate and then gear the blog and content writing to that industry.
If you are a business and have a product website, then blogging is vital to getting organic search results in the search engines. Search engines look for unique and user friendly content. It is the search engines strategy to provide the best user friendly experience for those searching for a product. Utilising SEO content writing on the company blog can help boost page rank.
By hiring and SEO copywriting service, a business can generate content to their industry and then promote those blogs through Google+, Twitter, Facebook, Pinterest, and any other social media outlet. When a business has a blog that they write for every day or three times a week, it will boost traffic stats very quickly. The best way to get a loyal customer is to first peak their interest and then get them onto the product page. By writing fresh content on your blog, this can be accomplished.
In 2013 as in 2012 content will continue to play a major role in UK SEO content has and will remain the lynchpin for any SEO strategy. Unique content allows Google to identify your site as a legitimate website and not a spam site, many spam sites will have little in the way of fresh or original content, they don’t take the time to input into their website what is really required for it to rank well they just want to make a quick buck.
In UK search engine optimisation its important in 2013 that you get good UK citations for your website, so that Google knows how to best rank you in Google.co.uk. For example, get plenty of listings on local directories with your UK name address and phone number on it and of course, you should preferably be using a .uk domain name or at least set you geographic target to the UK in your Google Webmaster Tools if you want to rank best on Google UK.
Any UK SEO company will tell you that while content is of paramount importance it is not the be all and end all. Links are also very important, you can have all the great content in the world but if nobody ‘votes for it’ or in this case, links to it, you’ll never drive a result for the search phrases that are most important to you, so don’t forget the link building in 2013.
For example, if you want to rank for the term SEO Glasgow, don’t just create links for that term, you’ll likely end up overusing the anchor text. So instead also create links for terms like SEO Company Glasgow and SEO Services Glasgow etc. These are some great tips for your UK seo into 2013, we wish all our readers a very merry Christmas and a happy New Year.
SEO UK is short for search engine optimisation uk, in 2012 it became harder than ever to rank your website using UK SEO services. 2012 saw many websites lose up to 75% of their search traffic and in some cases almost all of their search engine rankings due to the now legendary Google panda and Google Penguin updates of the same name.
The right SEO UK strategy however stood the test of these trails in 2012, for example if your link profile was full of spammy links in 2012 then you were in for a shock. 2012 saw the rolling out of the Penguin update which targeted those whose link profiles were too un-natural looking and had too many spammy looking backlinks.
However a good UK SEO agency should have been able to help you through the trials and tribulations of the uk search engine optimisation space in 2012. A good SEO UK agency would have not given you spammy links in the first place but would have given you good quality links instead which would have gone under the radar of the Penguin update.
When looking for an SEO agency UK you must first go to Google.co.uk and see if they actualy rank high up on the first oage for their own terms, like for example, SEO UK, SEO Agency or Organic SEO etc. The right SEO Marketing company will ensure that 2013 is the best year yet in terms of your SEO Marketing objectives.
With the recent proliferation of UK SEO agencies it can be a mind boggling task to find the right SEO company for your SEO services needs. Not all SEO agencies are created equal, so you’ll need to make sure you choose the right one for your needs. Ask any prospective SEO services provider for proof of their results for previous clients and what methods they will use to actually achieve SEO results for you, ask for testimonials and see if they can refer you to recent clients that they have done a good job for.
Use tools like Open Site Explorer to find out how their own SEO stacks up against others you may be looking at, OSE will give you a good idea if they practice what they preach and if they actually have a strong SEO profile themselves. A good UK SEO company will have plenty of testimonials that you should be able to verify and certainly they will rank for the top phrases their own industry. Ask yourself, if they don’t rank for their own phrases on their own website, how can you expect them to rank your website for your phrases?
Any good SEO services company in the UK will be able to provide references and show verifiable results that they have been able to achieve for other clients. So you should always make sure that your SEO agency is willing and able to do this for you. One great tip for finding a good UK SEO agency is a personal recommendation ask your friends or relatives if they have ever used an SEO company who has been successful for them and whom they felt were trustworthy. That way you can have a good idea that these guys might also be able to do a good job for you.
Bear in mind however, that despite even a recommendation not all SEO UK companies are created equal, you’ll still need to check them out and verify that they can do for you what they say they can do for you, if your looking for the very best UK SEO around you could do a lot worse than just Googling the term “SEO” on Google.co.uk and get a proposal from the guys who rank there on the first page, its not the be all and end all but it can give you an idea at least who some of the top players may be.
At the UK SEO Agency Report we have come over all ‘Christmas’ ish.. because, yes, you’ve guessed it we’ve got 15 of this year’s best new blogs to make our readers aware of. We’re always looking out for our readers and well it is nearly Christmas… so here is a list of 15 of this year’s best new blogs from around the world…
In no particular order:
Glad to be of help to our readership… more great blogs as we get them!
Is it worth hiring an in-house blogger to produce fresh content on your website? Absolutely. Google’s Penguin update has change the UK SEO game and the USA SEO game. It is for the best. Humans are ever-evolving and so is the World Wide Web. Since the beginning, as with Cain & Abel, there is always a mixture of bad and good.
What Google Penguin update has done is flush out the bad and challenged SEO agencies to change their practices to providing Google friendly links that will be relevant to the “searcher.” The last thing a person wants when putting in key words into Google search box is to come up with a bunch of link results that have nothing to do with what they want to find.
SEO Companies UK has been in business for 2004 and has been through several Google updates and remains strong within the search engine optimisation business. When companies hold integrity and good practices at the forefront of their work ethic then they do not have worry about the flush out.
When it comes to search engine optimisation, as with any type of business, there are good and bad techniques applied to internet marketing. The Good will help with setting up a website layout to be search engine friendly. They will help create niche key terms to help drive the right kind of traffic to a website. They will know how to build quality links back to a company’s website that will help them and not hurt them.
In the words of my Aunt Karen “Life is constantly changing, but don’t let it change without you.” In the world of Search engine optimization you really do have to keep the content ongoing. You have to update your content continuously. Just because you are ranking in one keyword or not ranking in another does not mean you just stay there.
Every now and then OR every so many years change up the keywords at hand. Now that you have mastered one area find a new land to conquer. The goal is to keep researching keywords that will help take your site and page to new visitors and viewers all over. A term that was popular 12 months ago may be a thing of the past for today’s analytic measurements. Always stay fresh and stay vibrant.
With social networks growing by the hour you should definitely make sure that you are able to provide quality content for SEO Services on the social avenues as well as with your own site. With each site you can continue to redefine your network and your content that reaches those different avenues of people. Through the research of the audience at hand you are hoping to target you can see if they are primarily Facebook users, twitter junkies and or any other social media sites making a strive for the future.
The purpose of keeping the content ongoing is so that you don’t get left behind. SEO companies understand that they have to continue to evolve and cannot be left stagnant in the wide world of search engines and quality content. Keep it new and keep it updated!
I’ve been in SEO almost a decade now and since the very beginning I have heard cries of “SEO is dead” or “Rankings are dead” or even “Link Building is Dead”. Moreover and more recently “content only, is the new SEO or “Social Media is the new SEO”. In a word: BS. SEO is alive and kicking, so is ranking, so is link building. The people who normally make these declarations are web developer types with an axe to grind, self righteous ‘writers’ who are NOT SEO’s and so called ‘social media gurus.
SEO is NOT dead, its very much alive and will be for a very long time as far as i can see it. SEO (when done correctly) can have a massive impact on your company’s bottom line, all that juicy free targeted traffic is hard to resist. The SEO naysayers are normally those who aren’t much good at it and wish it would go away so that they could compete better with their own skillset. Get over it! Shape up or ship out I say! If you don’t like it quit complaining and get over into to something you do like or are better at.
With the latest Google Panda and Penguin updates many have been quick to declare the demise of SEO in the UK – I beg to differ, when Google changes we must adapt, we most overcome. You don’t throw the baby out with the bathwater!, you throw out the dirty bathwater… you keep the baby! In this example SEO is the baby and the dirty bathwater, are all of those dirty little SEO tricks you should never have been doing in the first place! In addition, you need to adapt to the Google’s latest webmaster guidelines, what was ok 2 years ago may now not be ok according to Google.
The Google lords can change the concepts of UK SEO Strategy at will and no one will ever be prepared. Unless you are the SEO Agencies, then you can get the details to better link building.
We all know that Google will eventually get to a link earning concept and leaving the link building theories in the dust.
Link earning will be the hottest thing since tie-dye t-shirts and pokemon cards. What is this link earning you ask? Great question!
Now riddle me this; imagine if you and a few friends with blogs all promoted one another. Hmmm, sound intriguing doesn’t it? What if you shared something informative for your friends and family and it was related to them and then they shared it because it really helped them out a lot? Okay now guess what? This is where we are headed. The gurus of the SEO agency world want to start seeing natural link building relationships. They want to see community forums where there are big giant discussions and the only time you are including a link is to help out your fellow man and not with a goal to get the big page rankings. I know this sounds crazy and downright foolish; but Google has changed up things on numerous occasions before and they will certainly do it again!
Creating partnerships will also be the new ideal way of link earning. Working with other companies and sharing great information amongst each other. Simple things like blogrolls and recommendations to check out your friends in the SEO world.
My late grandfather once said to me “you get farther in life the more you help one another.” I believe that in the world of link earning that will be what makes the innovators stand apart from the norm. SEO Agency UK signing out.
If starting up a new business and a new business website, or you have a website and it’s been running online for a few months, how can you know the search engines have indexed them? One of the many ways an online merchant can check their site is to run a Google search of your url with quotes, “www.mydomain.com” and if it does not pull up then chances are that Google has not crawled your website and indexed. Another way to check to see if your site has been indexed is to run a search for the url without the quotation marks, www.mydomain.com. The search should show if any of the website pages have been indexed.
If your website does not pull up it has either been penilised by Google for spamming or it’s not been indexed. SEO, or search engine optimisation, has proven ways to get the search engines to find a website and to index them for keywords or keyword phrases which help searching potential clients find your site.
SEO agency has individuals trained and certified to identify any potential issues with an owner’s website that keep the main search engines from being able to crawl a site and indexing them for use with a person searches a particular phrase. Keywords on webpages are needed to assisting the search engines to finding a site. For example, if an online merchant sells office furniture, but specialized in executive office furniture, then they are going to want to optimise their site to be found on the search engines using the keyphrase “executive furniture” and not office furniture because it’s too broad of a phrase and there are already millions of websites out there indexed for office furniture.
Google Page Rank Prediction predicts the future Google PageRank. In order to use this you need at least 100 backlinks.
Rank checker is also a frequently used tool. It allows you to see where your website stands in the big world of Google.
Backlink Checker does just what it says according to SEO Agency. It lets you know of all the backlinks that work towards driving things to your site making you more popular in the SEO UK world.
SEO uses multi-rank checkers as well. Sometimes we want to search a wide array of sites and searches and this is how we do so.
Would you like to figure out the IP address for the domain hosting your site? Well, the reverse IP/Look-up is here for those handy services as well.
The Ping Test helps test the presence of an active connection. This may not be useful for everyone but SEO Agency finds it to be useful. This also allows you to use up to ten maximum addresses as well.
The amount of time it takes for your site to loads up means everything. This is big business right here. If your site takes too long unless someone really cares about what you do they are probably not waiting.
Hopefully, these tools come in handy. These tools help make the SEO even better at what they do and what they provide for clientele also. These tools are free and easy to use. Don’t be afraid. Know where you stand in the world of Google. Search Engine Optimisation is bigger than one thinks.
Search Engine Optimization is a process and specialized way of getting a client’s website indexed correctly by the search engines such Google, Bing, and Yahoo! results pages. The goal of any SEO services is to optimize the client’s site to be found within the first three results pages of the search engine. Right now, Google reports almost a trillion websites indexed on their server. If that is the case, then a newly built website is not going to be the search engines priority and will not show up in the top results unless properly optimized.
SEO agencies are trained and certified to not only make a website enjoyable for the new visitor but also sets up a easily navigable website for the search engines spider to “crawl” the webpages and index it for the keywords that a human would put into the search engines to find the clients website.
SEO companies understand the way a search engine works, along with knowing Google’s latest algorithm updates and guidelines. There are two types of SEO white-hat and black-hat and if a company uses black-hat seo, even accidentally that site will be penalised. Google and Yahoo! search engine creators frown on companies that are manipulative, or use Black/Grey hat techniques to get their sites on the top results page, and if discovered a company could lose their site along with fines.
When searching for marketing companies look for one that operates using white-hat SEO and search engine marketing. It is not worth the risk to lose all the work and money that has been put into building a website only to lose it by using black-hat techniques to rank high.
We all know the monster also referred to as Facebook. One of the most powerful social media networks of the past decade or so. SEO UK understands that if you really want to lead in your page ranks you will also have to think about optimizing your Facebook page in a better manner.
we know the true benefits for these mediums of getting a brand to the top of the charts. We are well aware of how much business Facebook can drive a company if used correctly and effectively. Millions of people daily log in and out to Facebook; The benefit is that if they see your small company or business on there we are creatures of curiosity and will decide to click on interesting news clippings and posts that are friends make.
Specific things such as customization of URLS are a great source of optimization. Being that Facebook use to only add letters and numbers behind a User’s name it gave us no ability to help build the brand of someone’s company in the earlier days of Facebook. Now, you can add something that goes along with your brand or wakes it up more than others would have imagined or dreamed.
Social Medias aren’t just Fads as they may have once been. They are driving tools into the economy and can do wonders. The content that you place and use on your social networks can make or break the company as well.
Flash, the beautiful poison that sits and loads on websites across the world. It can be great as it brings your site to life and make things jump at you and with a simple click or two an experience can be made while visiting your favorite website.
SEO UK doesn’t recommend you jam pack your sites with flash and such. A little bit here and there is okay but when your site physically does not load because of the site being slammed then you have lost. Also, as professionals we know that we should test out things on a few different browsers after creating something. Just because internet explorer works well with your great site, it does not mean that safari and opera will work with all the innovation, or lack thereof.
SEO Agency feels that a good balance between flash and still pictures will do your website justice. If we have to pick what player to operate your site in or download a bunch of things to get it to work then it will most likely scare people away.
We are in an instant gratification age and we have to understand that people get impatient. It’s not a bad thing it is just reality. Just keep things simple, easy to navigate and easy to understand and watch the improvements that come out of it. At the end of it all these are just observations and recommendations we are not saying that the way of SEO agency is golden but it is somewhat common amongst other companies as well.
The biggest thing in today’s society is that we are all stuck in one big monotonous flight to God knows where. The dreamers are quiet and the big talkers remain at the forefront. SEO UK dares to change the rules and make their own. Of course before we began to change the rules we had to learn about each and every one of them. SEO also understand that everyone doesn’t fit into the mold. There are innovative and creative souls who understand that their product/brand needs to have an “organic” feel and life to it. And when you play it safe, there aren’t many rewards in the end. You knew from the very beginning SEO Agency would tell you exactly how we feel about the subject.
Being different doesn’t also mean to dress up in a Giraffe costume and then walk around your city selling Tupperware, but then again that would be something that no one ever forgot. Being different also creates and experience for clients as well. Outside competitors then have no choice but to feel threatened because not matter what they do, they cannot seem to find that place or niche that really makes them stand apart from the crowd.
You have to change things up in order to get attention. Imagine if Michael Jordan or James Brown only followed their idols and mimicked them to the last pinstripe on their pants. They would only be living and breathing copy cats. Those things die with time and often times you even lose yourself in this journey.
Dare to be different. Be You. And keep changing the world with every marketing strategy you put together.
Many people regard UK search engine optimisation as a frivolous luxury for their website that may or may not work. However, done correctly UK SEO can be seen as essential for your company’s web prescence online. Hiring a UK SEO company can be a daunting process for many with so many SEO companies to choose from one may not know quite where to start. The UK search engine marketing landscape has changed in the last year with the infamous Panda and Penguin updates and more recently Google’s EMD update (exact match domain update).
To ride the SEO landscape smoothly you’ll need to enlist the services of a competent SEO UK company, you can get a reasonably good idea if the company is any good, simply by seeing if they rank well for their own search terms and have been able to rank their clients well based on testimonials and references. Bear in mind that organic search engine optimisation is a marathon not a sprint and can take time, especially if the keyterms you want to target are very competitve, even so SEO is not an exact science and rankings and search positions can never be guaranteed.
The infamous WWW; you may know these three letters really well. You and the entire world are trapped with knowing what those three letters stand for forever and ever. But SEO UK knows that there is so much more to the web than you could EVER imagine. Every time you searched something have you ever thought about how does Google just know to pull up certain things first, yet there are 10 million searches on the subject matter? That is where Mr. SEO Man steps in and shoots his web all over the internet rooftops.
As a fellow SEO specialist let me break this down even further in regards to what I am actually talking about. Everything you search is a part of one big WEB, literally. And search engines have to find ways to “crawl” to all of these search engines all over the country, world, and universe and then stop at the best part of the web and provide you with what you asked for.
Search Engines are big answering machine services. But, instead of providing you with messages you wouldn’t want to hear, search engines give you the most important messages first and the other ones thereafter. The famous detective, Sherlock Holmes would say “Elementary my dear Watson, Elementary.” And when I say Elementary, of course you know I do mean “Algorithm.” Through Algorithms these sites are generated and found and brought to your fingertips.
I think this is where class will stop for the day. UK SEO will have a lot more to teach you in future classes.
Welcome, if this is your first time visiting you realize this is the site that will educate you in regards to link building, web design and strengthening your search engine optimization.
Today SEO UK wants to provide you with a few tips to help build links.
Building Lists is usually the best way to develop good content. Most times these are topics always being searched and always a great medium to getting traffic to your site. If you do good enough these documents may become “authority documents.” Work hard you can do it! You are on your way to being a lean mean Search Engine Optimization machine.
Make sure your content is easy to understand. There is nothing like reading an absolutely confusing blog post. All it does it gives you a headache and causes you to lose visitors to your site. Along with that, put in some time to maximize those grammatical “whoopsies” if you will. Adding things like a picture to webpage then gives your website a feel of one that can be “trusted.” These few details will definitely help you in the long run.
Trade articles with other webmasters. With you doing this it allows you to build your networks and traffic more visitors to your page. It won’t hurt to just be friendly and step out of your own blog for a change, make comments and leave your name and where you can be reached. Usually, blogs have that feature built into the “leave a comment” box.
Reviews are helpful as well. Whenever you get a new product from amazon or offline do your best to give your opinion on the new finding. This can also be a helpful way to drive new visitors to your site. Leaving good testimonials can then turn into links back to your page. SEO companies would say don’t be cheesy with your testimonials make them good and add that human value to it all.
Hope this helps out!